Persuasione e seduzione di Edoardo Giusti, Alessandro Cinti Luciani, Donatella Menza, Lucia Rinaldi, Armando, 2023.
Redazione
La credibilità relazionale è il processo di influenzamento efficace per attrarre consensi e va oltre la semplice retorica argomentativa. L’arte di motivare le persone ad agire avviene mediante il coinvolgimento emozionale: quella scintilla biochimica che attiva il desiderio decisionale.
Il testo elenca strategie convincenti per potenziare le abilità seduttive e persuasive in diversi settori.
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